As a Twitter user, it is important that there are so many things you can do other than just use the Twitter likes button.  Don’t you think that with a platform with over 500 million users you can do other things that are worthwhile?  It is interesting that not many people look at it that way.  There are great benefits that you can enjoy on the platform.  If you are a company and use it for marketing purposes or communication, you can still benefit further.

First of all, you need to open communication with your customers to know what they think about you.  This in itself is away of marketing.  This is also the time to let your customers know of any new products in the market.  Secondly, show your brand’s personality in a unique way by asking your customer to use the Twitter likes icon, in appreciation of the product.  If they do not like it, then you will know the impact your product is making in the market.  Do not underrate the likes you receive from loyal customers.